LAITH was founded in London by two lifelong friends who shared a simple belief that underwear should do more than just fit. It should empower.

​

From the start, we set out to create a brand that redefines the foundations of men’s underwear. Inspired by timeless design, effortless comfort, and bold authenticity, every LAITH piece is crafted to support who you are and how you show up in the world.

​

We believe that confidence begins beneath the surface. The way something feels is just as important as how it looks. And that real style comes from owning exactly who you are, without compromise.

​

Our pieces are cut from buttery-soft fabrics, shaped to move with you, and designed with intention. Tested by real people: from friends to fashion insiders to cabin crew who jet off all over the world.  LAITH is made for the everyday moments when comfort and confidence quietly matter most.

 

We’re proud to be a brand that celebrates individuality and encourages people to wear what makes them feel their best. LAITH isn’t about following the crowd — it’s about owning your space.

​

Feel good underneath. Be bold on the outside. This is LAITH.